Creative Brand Design
Great brands aren't born—they're designed with intention. This comprehensive course teaches you the art and science of brand design, from strategy to execution. Learn to develop brand strategies: positioning, target audiences, competitive analysis, and brand personalities. Master visual identity design: logos that last decades, typography systems, color psychology, and iconography. Work with industry-standard tools: Adobe Illustrator, Photoshop, and modern alternatives like Figma. Understand brand systems: style guides, asset libraries, and templates that scale. Study iconic brands: what makes Apple minimalist, Nike empowering, or African brands authentic. Learn to present concepts to clients, defend creative decisions, and iterate based on feedback. You'll design complete brand identities for startups, nonprofits, and corporate clients. Whether you want to work at agencies, freelance, or build your own studio, this course gives you portfolio-ready skills and real client experience.
Led by
Etchu Ferdinand
Join the Cohort
Limited spots available for the next intake.
Next Cohort Starts
Wed, April 1, 2026
Women's Day Offer
Pay the application fee by March 31, 2026 to allow us to review your application and lock in this 20% tuition discount.
Fee required to secure your interview slot.
Weekly Live Sessions
Interactive zoom classes with Etchu Ferdinand
Real-time Task Reviews
Get feedback on your weekly assignments
Community Access
Join the private discord for 24/7 support
What You'll Learn
Real-World Projects You'll Build
Tech Startup Brand Identity
Design a complete brand for a fictional tech startup
Technologies:
Outcomes:
- →Logo and variations
- →Full style guide
- →Application mockups
- →Presentation deck
Local Business Rebrand
Rebrand an existing African business with cultural sensitivity
Technologies:
Outcomes:
- →Rebranding strategy
- →New visual identity
- →Transition plan
- →Before/after presentation
Personal Brand Development
Create a brand identity for yourself or a creative professional
Technologies:
Outcomes:
- →Personal logo
- →Brand system
- →Marketing materials
- →Portfolio integration
Your Weekly Journey
8 weeks • Live FormatWeek 1Brand Strategy Fundamentals
Research, positioning, and strategic foundation
Topics Covered:
- •Brand strategy frameworks
- •Target audience research
- •Competitive analysis
- •Brand positioning and personality
- •Brand naming strategies
Week 2Logo Design Mastery
Create logos that stand the test of time
Topics Covered:
- •Logo design principles
- •Symbol vs. wordmark vs. combination
- •Sketching and ideation
- •Digital refinement
- •Logo variations and usage
Week 3Typography Systems
Choose and pair typefaces like a professional
Topics Covered:
- •Typography fundamentals
- •Typeface selection criteria
- •Type pairing strategies
- •Typographic hierarchy
- •Custom type treatments
Week 4Color Psychology & Application
Master color theory and create compelling palettes
Topics Covered:
- •Color psychology
- •Cultural color meanings
- •Palette development
- •Color accessibility
- •Color application strategies
Week 5Visual Identity Systems
Extend the brand across all touchpoints
Topics Covered:
- •Pattern and texture design
- •Iconography systems
- •Photography style
- •Graphic elements
- •Brand applications
Week 6Brand Guidelines & Systems
Document and systematize the complete brand
Topics Covered:
- •Style guide structure
- •Usage rules and restrictions
- •Templates and assets
- •Digital brand kits
- •Brand governance
Week 7Client Presentation & Communication
Present work professionally and handle feedback
Topics Covered:
- •Presentation design
- •Storytelling for concepts
- •Defending creative decisions
- •Feedback iteration
- •Client management
Week 8Portfolio & Business of Design
Build your brand design business
Topics Covered:
- •Portfolio development
- •Case study writing
- •Pricing and proposals
- •Finding clients
- •Design business operations
Capstone Projects
Apply everything you've learned in real-world projects
Skills You'll Master
Job-Ready Guarantee
Our curriculum is designed to get you hired. 92% of our graduates land a job within 6 months.
Your Mentor
Etchu Ferdinand
Creative Director
Award-winning designer with 15+ years creating brands for Fortune 500s and startups
Career Opportunities
- Brand Designer
- Creative Director
- Visual Identity Designer
- Freelance Brand Consultant
- Agency Designer