Digital Marketing & E-commerce
E-commerce is the future of retail, and digital marketing is how you win. This comprehensive course takes you from complete beginner to confident e-commerce entrepreneur. Learn to build and launch Shopify stores, source profitable products, create compelling product listings, and drive traffic through multiple channels. Master SEO to rank organically, Google Ads for instant traffic, Facebook/Instagram Ads for targeted reach, and email marketing for repeat sales. Understand conversion optimization, customer psychology, and analytics that drive decisions. You'll learn influencer partnerships, affiliate marketing, content strategies, and customer retention tactics. Study real e-commerce brands that scaled from $0 to $1M+. Cover the African market specifics: payment gateways, logistics partnerships, and regional marketing strategies. By graduation, you'll have launched a real e-commerce store and driven actual sales. Whether you're building your own brand or becoming a digital marketing specialist, this course gives you battle-tested strategies that work today.
Led by
Nyah Penn
Join the Cohort
Limited spots available for the next intake.
Next Cohort Starts
Wed, April 1, 2026
Women's Day Offer
Pay the application fee by March 31, 2026 to allow us to review your application and lock in this 20% tuition discount.
Fee required to secure your interview slot.
Weekly Live Sessions
Interactive zoom classes with Nyah Penn
Real-time Task Reviews
Get feedback on your weekly assignments
Community Access
Join the private discord for 24/7 support
What You'll Learn
Real-World Projects You'll Build
Launch Your E-commerce Store
Build, launch, and market a real Shopify store with actual products
Technologies:
Outcomes:
- →Live store with products
- →Active marketing campaigns
- →First sales generated
- →Analytics tracking
Multi-Channel Marketing Campaign
Create and execute a campaign across SEO, paid ads, social, and email
Technologies:
Outcomes:
- →Traffic from 4+ channels
- →Measurable conversions
- →ROI analysis
- →Campaign documentation
Your Weekly Journey
8 weeks • Live FormatWeek 1E-commerce Foundations
Store setup, product selection, and business model design
Topics Covered:
- •E-commerce business models
- •Niche selection and product research
- •Shopify store setup
- •Product sourcing strategies
- •Store design and branding
Week 2Product Listing Optimization
Create listings that convert browsers into buyers
Topics Covered:
- •Product photography and imagery
- •Copywriting for conversions
- •Pricing psychology
- •Product descriptions that sell
- •Trust signals and social proof
Week 3SEO & Organic Traffic
Rank in Google and drive free, qualified traffic
Topics Covered:
- •E-commerce SEO fundamentals
- •Keyword research for products
- •On-page optimization
- •Content marketing strategy
- •Link building tactics
Week 4Paid Advertising Mastery
Master Google Ads and Facebook/Instagram Ads
Topics Covered:
- •Ad platform fundamentals
- •Campaign structure and setup
- •Audience targeting
- •Ad creative best practices
- •Budget management and scaling
Week 5Social Media Marketing
Build brand awareness and community on social platforms
Topics Covered:
- •Social media strategy
- •Content creation workflows
- •Influencer partnerships
- •User-generated content
- •Community management
Week 6Email & Customer Retention
Build a profitable email list and keep customers coming back
Topics Covered:
- •Email marketing fundamentals
- •Welcome series and automation
- •Cart abandonment recovery
- •Customer loyalty programs
- •Lifecycle marketing
Week 7Analytics & Conversion Optimization
Use data to make better decisions and increase profits
Topics Covered:
- •Google Analytics for e-commerce
- •Conversion rate optimization
- •A/B testing frameworks
- •Customer journey mapping
- •ROI calculation
Week 8Scaling & Advanced Strategies
Take your store from profitable to scalable
Topics Covered:
- •Scaling paid campaigns
- •International expansion
- •Operations and fulfillment
- •Team building
- •Exit strategies
Capstone Projects
Apply everything you've learned in real-world projects
Skills You'll Master
Job-Ready Guarantee
Our curriculum is designed to get you hired. 92% of our graduates land a job within 6 months.
Your Mentor
Nyah Penn
Marketing Lead
Built and sold 2 e-commerce brands, managed $5M in ad spend
Career Opportunities
- E-commerce Manager
- Digital Marketing Specialist
- Social Media Manager
- PPC Specialist
- E-commerce Entrepreneur